Huawei

I developed the creative strategy and executions for a number of 360 campaigns for an assortment of products and services; including new product launches for smartphones, notebooks, AppGallery, and Huawei’s latest wearables.

I devised the concepts and wrote the scripts for a number of hero videos for the MUSE award-winning GameFest campaign. It ran across 12 markets and led to a 90% increase in daily downloads. It was such a success that Game Fest became an annual event.

I copy-edited and wrote long-form and short-form content for web pages, campaign manifestos, banners, GIFs, static posts and eBooks.